A Cialdini Method Certified Trainer® - Helping You Learn to Hear "Yes".
Monday, February 15, 2016
The Right Comparison Can Make All the Difference in Persuasion
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Have you ever run five miles? That’s not easy to do if you’re not in shape. How about this -- have you ever walked five miles? That’s not a...
Monday, February 8, 2016
8 Simple Phrases to Become a More Persuasive Salesperson
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I think it’s safe to say the easier something is to remember the more likely you are to act on it. State Auto’s Chief Sales Officer Clyde F...
Monday, February 1, 2016
The Adjustment Bureau of Politics and Persuasion
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Matt Damon starred in the 2011 movie, The Adjustment Bureau, in which he played the youngest politician to be elected to Congress. In th...
Monday, January 25, 2016
Why is Scarcity such a Motivator?
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We’ve just come through the holiday season and retail sales were up about 8% from a year ago according to MasterCard. It’s probably not a s...
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